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CRM Marketing Specialist

Company: BeyondSoft Consulting, Inc.
Location: Vancouver
Posted on: May 2, 2021

Job Description:

BeyondSoft Consulting, Inc. Location: US-WA-VancouverJob ID: 2021-7537# of Openings : 1 Overview

Beyondsoft Consulting, Inc., is a leading, technical solutions and consulting partner. We combine emerging technologies and proven methodologies to tailor elegant solutions that solve complex challenges and empower our customers to accelerate their business goals. Our services include end-to-end support for cloud, digital, data analytics, multi-language translation, and testing.

This is a great opportunity to work with a top brand managing email campaigns and other direct to consumer projects. You will manage execution of CRM and direct marketing programs that increase consumer retention and improve customer experience. The CRM Marketing Specialist position offers comprehensive benefits and is located in Vancouver, WA.

Responsibilities

Responsibilities may include:

  • Transactional email program, promotional email campaigns, cross-sell, retention and onboarding campaigns, new customer acquisition, trigger-based campaigns, A/B tests, email and web-based surveys, and SMS programs.
  • Liaison with Privacy and Legal counterparts to obtain appropriate approvals.
  • Manage language translations through vendor and manage localization processes.
  • Accountable for quality and accuracy of CRM.
  • Maintain and update documentation of email strategy, content, and trigger logic.
  • Create and document campaign targeting criteria.
  • Partner with technical staff to ensure CRM related data supports the program and results reporting is correct.
  • Partner with analytics staff to evaluate A/B tests and campaign KPIs.
  • Look for and implement opportunities to optimize CRM programs.

    Qualifications

    Desired Skills and Experience:
    • Highly organized, detail oriented, comfortable with data, and analytical
    • Business writing skills (writing samples will be requested)
    • Project management experience and related training
    • Vendor management experience
    • Ability to solve complex issues and overcome obstacles
    • Use good judgment when guidelines are not available
    • Ability to work both independently and collaboratively
    • Familiarity with direct response principles and techniques
    • Experience with market research and customer insights work such as surveys and focus groups
    • Experience working with internal design teams or advertising agencies
    • Microsoft Outlook, Excel, Word, PowerPoint, OneNote, Adobe Acrobat Pro
    • SalesForce Marketing Cloud, Stensul, Medallia or similar platforms
    • Educational background that includes critical thinking and writing
    • 3-5+ years related experience
    • Bachelor's degree
      Beyondsoft provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, and the full employee lifecycle up through and including termination.PI134595032

Keywords: BeyondSoft Consulting, Inc., Vancouver , CRM Marketing Specialist, Advertising , Vancouver, Washington

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