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Head of Marketing

Company: Targeted Talent
Location: Vancouver
Posted on: November 22, 2021

Job Description:

Our client is one of Canada's fastest-growing companies that started bootstrapped and is running fully on revenue. Our client has over 700k users and works with some well-known brands including SAP, Salesforce, the Economist.--They are revolutionizing how businesses create videos! This role is based in--Vancouver--(remote during Covid).-- This role is great for someone who has led, mentored and scaled high performing marketing teams at a B2B organization in the past. You have a highly strategic and analytical mind, who also brings to the table a creative and brand-oriented perspective. This role reports directly to the CEO and will be responsible for managing both the marketing team and budget. You Will

  • Manage multiple facets of marketing, including brand, PR, digital, events, product marketing, demand generation, ABM, performance marketing, and customer marketing.
  • Work collaboratively as part of the executive team in developing business and product strategy.
  • Lead the charge in formulating the marketing plan, in concert with the marketing team and executive team.
  • Mentor, guide, and grow a team of high performing marketers.--
  • Support sales targets through the development of sales enablement tools, revenue operations, and growth marketing.--
  • Act as a thought leader within the marketing and B2B SaaS space.--
  • Develop and manage the overall budget for marketing.
  • Work in partnership with the Finance and Sales teams to create ambitious yet attainable forecasts and targets.--
  • Monitor all marketing campaigns and drive continuous innovation and improvements.
  • Work with our development team to identify areas of growth and improvement across the our website and product.--
  • Track and report on competitor activity.--
  • Source vendors and agencies and own the ongoing relationship with each.
  • Own our website, it's design, conversion rates, content, and SEO efforts.--
  • Define marketing KPIs that align with business priorities and ensure the team is set up to achieve those goals. You Have
    • 10+ years of experience working in marketing, communications, strategy, or media relations.
    • Highly analytical, with a strong understanding of performance and brand marketing.
    • Leadership experience at a SaaS organization, preferably within a startup.
    • Working knowledge of platforms like Mixpanel, Clearbit, Google Ads, Facebook Ads, Hubspot, and Ahrefs.--
    • Background in marketing small, medium, and enterprise size business software solutions.--
    • Ability to transform data into actionable insights and recommendations to non-marketing audiences. Compensation: 133-167k If this role aligns with your experience and goals, please apply to our posting!--

Keywords: Targeted Talent, Vancouver , Head of Marketing, Advertising , Vancouver, Washington

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