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VP of Marketing

Company: Targeted Talent
Location: Vancouver
Posted on: January 8, 2022

Job Description:

The VP of Marketing will coordinate and develop marketing policies, programs, and campaigns. Duties/Responsibilities:

  • Recruit, interview, hire and train supervisory and management staff in the department.
  • Oversee the daily workflow of the department.
  • Provide constructive and timely performance evaluations.
  • Handle discipline and termination of employees and in accordance with company policy.
  • Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
  • Collaborate, participate in, and coordinate promotional activities or trade shows. Negotiate contracts for services needed to execute a marketing strategy.
  • Conduct pricing research and analysis to ensure competitive product and service pricing.
  • Direct and implement the organization's advertising and promotional activities.
  • Analyze target market information to identify and recommend effective marketing approaches.
  • Identify new market segments that will benefit from company products.
  • Prepare effective advertising campaigns based on market research.
  • Maintain knowledge of emerging products and services.
  • Collaborate with senior executives to develop growth plans for the organization.
  • Forecast, draft, implement and oversee the department operating budget.
  • Perform other related duties as assigned. Required Skills/Abilities:
    • Bachelors degree in Business, Marketing or related field required; Masters degree preferred.
    • At least ten years of experience in a related field.
    • At least five years of experience in B2B Marketing
    • Ability to create, implement, and monitor budgets.
    • Thorough understanding of principles and methods used to promote, display, and sell products and services.
    • Excellent verbal and written communication skills.
    • Excellent interpersonal and customer service skills.
    • Excellent organizational skills and attention to detail.
    • Strong analytical and problem-solving skills.
    • Strong supervisory and leadership skills.
    • Proficient with Microsoft Office Suite or related software.

Keywords: Targeted Talent, Vancouver , VP of Marketing, Advertising , Vancouver, Washington

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