Search Engine Marketing Specialist

Company: Northwest Media Collective, Inc
Location: Vancouver
Posted on: August 2, 2022

Job Description:

NWMC strives to ensure equity, diversity, and inclusion principles in our hiring process. Applications from women, BIPOC, LGBTQ people, people of varying abilities, and/or veterans are highly encouraged!
Our base of search engine marketing clients is growing! We're looking for the right candidate to take our Google Ads and SEO accounts to the next level.
We seek an SEM Specialist who can not only meet our clients' objectives but also help with internal process improvements within the company.
As an SEM Specialist, you will be part of our company's Marketing department. You will work closely with our Marketing Manager, SEO Specialist, Social Media Specialist, and web development team to plan, develop, and execute multiple SEM campaigns at a time on a continual basis. In this position, you'll expand your Google Ads and SEO skills and knowledge.
We are looking for a team member who:
Is a self-starter

• You don't need to be told what to do. You know what needs to be done and do it!
  Has an insatiable appetite for the latest trends in SEM
  
  • Marketing practices and tools are constantly evolving; you have a strategy for keeping up with the latest opportunities and best practices.
    Loves problem-solving
    
    • You are the type of person to see tough tasks as opportunities to learn more rather than challenges to overcome.
      Is adaptive
      
      • You have the ability to learn from and handle critiques; you are flexible and responsive to feedback.
        Can manage multiple deadlines
        
        • You can independently manage your time well to meet tight and overlapping deadlines for multiple projects and clients.
          Communicates
          
          • You proactively update your team members on your progress, keeping them in the loop and projects moving forward.
            Lets no detail slide
            
            • Dotting your i's and crossing your t's are second nature to you. Errors are few and far between, but when they do occur, you take the initiative to identify and fix them.
              Wants a fast-tracked professional development path
              
              • We're a rapidly expanding team with professional growth opportunities for project managers. Where do you see your future self? Let's make it happen!
                Is process-oriented
                
                • Building logical, step-by-step manuals brings you joy.
                  SEM Specialist Duties
                  Google Ads
                  
                  • Lead the strategy, execution, and reporting for Google Search, Shopping, Display, and Remarketing campaigns for multiple accounts
                    
                    • Manage landing page development
                      
                      • Report performance on monthly basis to senior leadership and clients
                        
                        • Audit search and shopping channels including feeds, keywords, bids, audience segments, geo and demo targets, creative, landing pages, etc.
                          
                          • Execute tests, collect, and analyze data, and identify trends and insights in order to achieve maximum ROI
                            
                            • Optimize ad copy and perform routine testing
                              
                              • Perform ongoing paid keyword research, discovery, expansion, and optimization
                                
                                • Research and analyze competitor activity to expand search coverage
                                  
                                  • Be the subject matter expert on SEM best practices, championing Paid Search, and being a thought leader for Marketing team
                                    
                                    • Stay up-to-date with new search trends and industry news and share throughout the team
                                      SEO
                                      
                                      • Perform organic keyword research using SEMrush and Google Trends
                                        
                                        • Develop SEO blog topics and editorial calendars
                                          
                                          • Write and publish SEO-friendly blogs
                                            
                                            • Execute technical SEO like metadata optimization and redirects
                                              
                                              • Google Data Studio (Generate monthly SEO reports using Google Analytics and Google Data Studio)
                                                General
                                                
                                                • Work collaboratively across departments
                                                  
                                                  • Communicate with clients and external partners
                                                    
                                                    • Support process improvement initiatives that improve internal organization and client relationships
                                                      
                                                      • Participate in professional development opportunities
                                                        SEM Specialist Skills and Qualifications
                                                        
                                                        • Bachelor's Degree
                                                          
                                                          • At least 1 year of Google Search, Shopping, Display, and Remarketing experience
                                                            
                                                            • At least 1 year of SEO experience
                                                              
                                                              • Experience managing ad spend budgets > $1000/month
                                                                
                                                                • Advanced knowledge of Google Analytics, including event and goal setup
                                                                  
                                                                  • Current Google Search, Display, Shopping, and Analytics qualifications
                                                                    
                                                                    • Experience with WordPress, SEMrush, Google Trends, Google Tag Manager, and Yoast/RankMath
                                                                      
                                                                      • Experience with UTMs, lead scoring, and funnel optimization
                                                                        
                                                                        • Basic understanding of landing page best practices
                                                                          
                                                                          • Strong spreadsheet skills
                                                                            
                                                                            • Experience in communicating with clients and customer service
                                                                              
                                                                              • Ability to manage many different jobs and meet deadlines consistently
                                                                                
                                                                                • Experience working with multiple internal teams
                                                                                  
                                                                                  • Exceptional verbal and written communication skills
                                                                                    
                                                                                    • Agency experience preferred
                                                                                      Benefits
                                                                                      
                                                                                      • 401(k) with employer contributions
                                                                                        
                                                                                        • Dental insurance
                                                                                          
                                                                                          • Health insurance
                                                                                            
                                                                                            • Paid time off
                                                                                              
                                                                                              • Vision insurance
                                                                                                Schedule
                                                                                                
                                                                                                • 8-hour shift
                                                                                                  
                                                                                                  • Monday to Friday
                                                                                                    
                                                                                                    • Remote Options Available
                                                                                                      COVID-19 Considerations
                                                                                                      Our team is currently working remotely, with the option to work in the office. The office is limited to a certain amount of people, with social distancing guidelines in place.
                                                                                                      About Us
                                                                                                      NW Media Collective Inc ( https://www.nwmediacollective.com/ ) was voted three years in a row as the best web design company in Clark County. We do everything from websites, videos, marketing, SEO, and digital all the way down to print and logo design. There are always a lot of coals on the fire here, and we are a fast-growing downtown agency.
                                                                                                      NW Media Collective is an equal opportunity employer. We encourage, value, and honor diversity.
                                                                                                      Application Submission Instructions
                                                                                                      Please submit your resume and cover letter as pdfs on Indeed or email your application materials to brittani@northwestmediacollective.com. Each document should highlight your Google Ads, SEO, and Analytics experience. In your cover letter, please explain why you're interested in working for a digital agency like Northwest Media Collective.
                                                                                                      Concise, compelling, and error-free written communication is important for this position. All candidate communications will be evaluated during the hiring process.

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