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Marketing Office Manager

Company: Hawthorn Senior Living
Location: Vancouver
Posted on: September 20, 2022

Job Description:

Hawthorn Senior Living, a leading provider of Independent Living in the US and Canada, is seeking an experienced Marketing Office Manager for a rapidly growing company. This is the ideal position for an innovative marketing leader, preferably with senior housing experience, that is laser-focused on driving occupancy through various channels while also managing and mentoring the Home Office Marketing staff. A strong candidate will be an experienced professional with passion for the work, highly organized, works well in a fast-paced environment, and able to employ unique marketing techniques. They will be a skilled marketing strategist and able to drive creativity and enthusiasm in others as the manager of a vibrant team of professionals.
Job Responsibilities:1. Oversees the day-to-day management of marketing channels, systems, and promotions of facilities, as well as company-wide branding.2. Implementing and developing organizational processes and procedures for marketing strategies.3. Maintain inventory of brochures and other collateral materials needed for each properties' marketing, including direct mailers, flyers, marketing collateral and/or other print materials.4. Develop monthly and quarterly reports on trends that will be submitted to the Corporate Director of Sales & Marketing.5. Develop and execute a strategic digital marketing plan that includes social media strategies, ROI benchmarks, email, content marketing and calendars, pillar content and SEO/SEM objectives to ensure alignment with organizational goals while meeting best practices for large organizations. Further, ensure content for website is useful and update the website as needed. Keep website relevant, dynamic, reflective of brand and always up to date.6. Provide writing and editing support for all marketing-related content, as well as other departments as needed.7. Specifically manages the online and print marketing plans for Pre-Rental, Lease-Up and Focus Communities.8. Leverage digital efforts to support the department's earned media strategy to generate media coverage online and in print and broadcast to raise company profile and build awareness.9. Supervise the department and provide guidance and feedback to direct report marketing professionals.10. Conduct general market research to keep abreast of trends and competitor's marketing movements.11. Oversee project development and approves marketing materials.12. Measure and report on the performance analytics of marketing campaigns, and track results vs. goals then adjust campaigns accordingly.13. Collaboratively work with Regional Managers and on-site teams to increase occupancy and revenue through effective advertising.14. Recommend, and then manage, approved marketing budgets. Review monthly budget reports to identify any discrepancies; work with accounting department to make corrections to budgeting discrepancies.15. Utilize call tracking and shopping reports to monitor both customer service and leasing performance.16. Create, plan, administer and manage marketing strategy to increase company's market share and overall sales in line with corporate goals and promotion strategy.17. Coordinate development of direct mail and print campaigns.18. Keep up to date with current trends in marketing, communication, social media, compliance, the local and national economy, and industry issues.19. Works with agency partners to increase search engine rankings in organic listings for keywords pertaining to local buildings, surrounding communities and common industry search terms.
The Perks:We offer a competitive salary and a benefit package that includes paid time off, the opportunity to elect medical, dental, vision and disability benefits, as well as supplemental life insurance. In addition, we offer a 401k plan with company match at the company's discretion, and an employee assistance program (EAP). We also have a very unique office culture and we love to celebrate year-round. Such festivities include monthly birthday celebrations, holiday activities including holiday office parties, dress up competitions, group donation drives, casual Fridays and more!At Hawthorn we pride ourselves on hard work, integrity, operating with total transparency. We also hold the belief that you can never go wrong doing the right thing.
How to Apply:If you're interested in this position, please send a cover letter along with your resume.
For more information about our company, please visit our website at www.seniorlivinginstyle.com.

  • We do pre-employment background checks, employment verification, and reference checks. Hawthorn Senior Living is an Equal Opportunity Employer.

Keywords: Hawthorn Senior Living, Vancouver , Marketing Office Manager, Advertising , Vancouver, Washington

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