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Director of Marketing

Company: Premier Needle Arts
Location: Vancouver
Posted on: November 23, 2022

Job Description:

A Premier Needle Arts CompanyVancouver, WA / Full Time, On-site or HybridThe Challenge and The OpportunityAs the Connecting Threads Director of Marketing, you will be ultimately responsible for the P&L of the brand. Critical to your success will be the vision to create brand- and product-driven marketing campaigns, and the strategy to bring to market ongoing programs and projects. Connecting Threads drives revenue through two primary DTC channels: our website and nine print catalogs per year. Bringing experience and expertise in product-based e-commerce and brand strategy to this role, you will create a holistic marketing plan that builds cohesiveness between these channels. You are a curious, creative thinker who recognizes trends in the industry, and is always looking for ways to improve systems and organizational culture. Youll work cross-functionally with Merchandising, Purchasing, Creative, Fulfillment, and Web teams to execute programs and marketing initiatives. Youll work side-by-side with the Director of Product Development and Merchandising and the Director of Digital Marketing. This position manages direct reports.Within 1 month, you will:

  • Understand our sales channels and how they work in tandem to grow brand recognition and drive revenue.
  • Learn how our teams work together to execute our development, production, and product launches.
  • Go below the surface to learn team members roles, and how they work with and complement yours.
  • Begin communicating and coordinating with cross-functional partners.
  • Start analyzing systems and workflows to understand pain points, systems limitations, and to look for synergies and room for process improvements.
  • Dive deep into our customer personae, learning everything you can about what they want, which social media and content channels they frequent, and how they shop and purchase. Within 3 months, you will:
    • Begin to actively contribute to marketing strategy.
    • Understand our production and marketing cadence, our print catalog cycles, and product launch processes. Use this foundation to inform ongoing and long-term projects, workflow, and goal setting.
    • Begin implementing marketing process and production improvements.Within 6 months, you will:
      • Own brand performance and revenue results.
      • Understand merchandising strategy, core customer, and use it to independently prepare brand- and industry-informed marketing plans.
      • Understand merchandising strategy and core customer, using this understanding to independently execute brand- and industry-informed marketing plans. About UsFor thirty years Crafts Group has been making crafts accessible to everyone through quality products and engaging content. Today, Crafts Group is home to four thriving e-commerce brands that serve quilters, knitters, crocheters, and sewists. Our core mission (and passion) is to inspire and enable people to create beautiful things. We give crafters the tools they need to support their handmade lifestyle.We source the best quality yarns, fabrics, threads, and other supplies so that crafters can do what they do best: create. The close-knit teams for all four brands are headquartered just across the river from Portland, OR. Located ten minutes from the Portland Airport, our Vancouver office is a supportive and creative environment in a newly renovated office. If you value community, creativity, and all things handmade, this is the place for you.Crafts Group is an equal opportunity employer. We are committed to building a company that represents the craft communities we serve. We welcome employees of all backgrounds and perspectives, and we are committed to providing an inclusive working environment.You may choose to work on-site or in a hybrid arrangement; all staff is scheduled to be in-office on Tuesdays and WednesdaysRequirementsThe Skill Set
        • Demonstratable results driving retail sales as a Director of Marketing; must have experience working with retail goods, e-commerce experience preferred.
        • Record of using multi-media content strategy and marketing email campaigns to drive sales.
        • Experience informing and managing budgets; creating and implementing long-term sales strategies and tracking KPIs to measure trajectory and success.
        • Proficiency in using web analytics, e.g., Google Analytics and third-party social media platforms.
        • Keeps current on e-commerce and social media marketing trends, laws, and best practices.
        • Service-oriented customer obsession; uses customer personae to inform personalized marketing and communications.
        • Experience using digital marketing to increase customer growth and retention.
        • Mindful, constructive, and sensitive communication skills inside and outside of the organization; Emotional-intelligence driven leadership.
        • Ability to prioritize and flexibly pivot in an extremely fast-paced production environment.
        • Experience managing staff in a tiered reporting structure.
        • Ability to critically analyze roles, systems, projects, to create and manage cross-functional workflows.
        • Values teamwork and interdisciplinary contributions; ability to find and create consensus among cross-functional teams and departments, including Merchandising, Digital Marketing, Purchasing, Creative, Fulfillment, and Web teams.
        • Emotional intelligence and human-first leadership skills, dedication to continued growth and development.
        • Exceptional delegation skills, but an understanding that Thats not my job is antithetical to our culture. Youre not above or afraid rolling up your sleeves to get the work done. BenefitsWe offer a generous benefit package, including:
          • Multiple medical and dental plan options after 30 days (with company contributions to the premium costs).
          • Healthcare Savings and Flexible Spending Accounts.
          • Vision and other voluntary life and income replacement plans.
          • Company-paid Life and Disability benefits.
          • 401(k) Retirement Savings Plan with Employer Match.
          • Generous paid time off benefits.
          • Hybrid or in office options.
          • Employee discounts at all Premier Needle Arts companies!!

Keywords: Premier Needle Arts, Vancouver , Director of Marketing, Advertising , Vancouver, Washington

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