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US Marketing Manager WA

Company: Fisher Investments
Location: Vancouver
Posted on: February 7, 2024

Job Description:

Are you passionate about developing and identifying new strategic marketing opportunities that improve growth? Do you have expertise in direct response marketing, ideally in financial services? Do you have experience managing marketing teams? If so, this role as a US Marketing Manager in our Global Private Client Marketing team may just be the right opportunity for you!

The Opportunity:

As a US Marketing Manager, you will work with and manage a group or US-focused marketers to help fuel organic growth for the US Private Client Group by generating qualified leads for our world-class sales team. To do so, you will partner with our media, analytics, consumer learning and creative teams to develop strategies and campaigns that increase growth. You will be an advocate for the wants and needs of our prospective clients in the US market. You will be part of our Strategy & Planning team, reporting to the Marketing Vice President.

The Day-to-Day:

Establish annual country performance indicators in collaboration with the Marketing VP and Senior marketing management
Constantly monitor and measure performance Indicators to ensure marketing meets goals and improve the media mix accordingly
Deeply understand and advocate for the needs of the prospective client, applying insights from consumer learning and data
Manage a group of 2-3 marketers, while working with colleagues across the department
Partner closely with all marketing channels on meeting goals and improving measurements
Use learnings to iterate and improve current marketing strategies and identify new initiatives
Develop and consult on messaging and marketing strategies for new and existing opportunities
Partner with sales management to test new initiatives and improve overall marketing and sales performance
Monitor, analyze and report on competitor activities
Create and present important marketing performance insights to executives, including C-level
Reconcile and forecast the marketing budget
Independently lead important strategic marketing initiatives

Your Qualifications:

Bachelor's degree or equivalent
8+ years of progressively more responsible positions in marketing or product management, including experience managing employees
Experience developing strategic plans and identifying and testing new initiatives, while working in a multivariate organization and influence to generate results


$85,000 - $120, 000 base salary per year in the state of WA. New hires should expect to start at the lower end of the range depending on experience
Eligible for a discretionary bonus based on firm and individual performance

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

100% paid medical, dental and vision premiums for you and your qualifying dependents
A 50% 401(k) match, up to the IRS maximum
20 days of PTO*, plus 10 paid holidays (*17 days of PTO and 3 days of sick time for California employees)
Family Support programs including 8 weeks Paid Primary Caregiver leave, adoption assistance and back-up child care


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Keywords: Fisher Investments, Vancouver , US Marketing Manager WA, Advertising , Vancouver, Washington

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