Product Marketing Manager
Company: Hubb
Location: Vancouver
Posted on: January 8, 2021
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Job Description:
About the position:
You are a product marketing evangelist super-hero. You know our
customers, our personas, and our competitors like you know your
best friends. You are technically fluent to stay active and
credible with our product team and also business savvy to present
the business case and speak the language of our clients.
You are committed to ensuring every customer has the opportunity to
learn about every new feature that we release and are informed
about what's coming in the next few months, as well as
understanding the value that each feature offers.
---Responsibilities:
------------------------------Market intelligence-be the expert on
our buyers, who are they, how they buy and their key buying
criteria.
Understand the competitive landscape-be an expert on our
competition and how they are positioned. Develop customer and
competitive insights that influence the customer journey and
go-to-market strategy.
Sales Enablement-understand and support our sales channels; train
them on the problems we solve for our buyers and users; develop
internal tools and external collateral and teach them how and when
to use it.
Collaborate with product management and marketing communications to
develop product positioning and messaging that resonate with our
target buyer personas.
Understand and document our buyer's process, including where they
get information, and the who, what, when and why behind the
decisions they make. Then drive changes to our sales and marketing
processes based on what you learn.
Develop a marketing plan for the products you support in
conjunction with marketing leadership, including key activities and
budgets to support the retention of existing customers and the
acquisition of new customers.
Assess the effectiveness of the marketing programs that support
your products on an ongoing basis, and report back to the business
on required changes.
Plan the launches of net-new products and releases of existing
products, and manage the cross-functional implementation of the
plan.
Develop, keep and communicate details of plans that includes the
tracking of tasks, timelines, and resources necessary to meet
product marketing initiatives
Act as the primary thought leader for the products you support
externally, including speaking engagements and written works.
Advocate and evangelize Hubb with customers, executives and
analysts.
Qualifications
---------5+ years of product marketing experience
Proficient in productivity applications such as Microsoft Office
and Asana.
Familiar with marketing automation and analytics tools such as
HubSpot and Google Analytics.
Power user of networking tools such as LinkedIn, Twitter, Facebook
and Instagram.
Strong analytical skills and critical thinking. Ability to develop
creative / non-traditional solutions
Exceptional ROI-tracking skills, able to prove what is -or
isn't-working
Must be a strong public speaker, comfortable in front of large,
senior groups, and a solid writer.
Excellent people skills to interact with colleagues,
cross-functional teams and third parties.
Bachelor's degree in business or marketing, or commensurate
experience in lieu of a degree.
Pragmatic Marketing Certified preferred.
Familiarity with Agile methodology
Keywords: Hubb, Vancouver , Product Marketing Manager, Executive , Vancouver, Washington
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