*Digital Marketing Manager

Company: Vitamin T - Aquent (USA)
Location: Vancouver
Posted on: May 16, 2022

Job Description:

If you live and breathe digital marketing, we want to talk to you. With the four brands, they have a long history of helping our customers protect their data, whether those customers be large ones like Dell, HP, and various government agencies, or whether they're small businesses and remote employees.Our client is looking for a Digital Marketing Manager to help transform their marketing. In this role, you will be responsible for creating and driving our digital marketing campaigns across all digital channels, with a primary focus on one of our brands. We want you to have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the -rest of the marketing team and outside vendors to launch awareness and demand creation campaigns on time and on budget.Responsibilities - Strategize, plan, and ensure execution of all digital marketing, including lead generation, SEO/SEM, marketing database, email, social media and display advertising campaigns - Measure and report performance of all digital marketing campaigns and assess against goals - Brainstorm new and creative growth and outbound communications strategies - Evaluate end-to-end customer experience across multiple channels and customer touch points - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateExperience with these (or equivalents) - - HubSpot platform for marketing automation and for our CRM - BigCommerce for our primary e-commerce platform - WordPress and Divi for our websites - Asana for project management - Adobe Creative Suite for marcom production - Microsoft 365 (including Teams) for productivity - Some internally-developed tools for a variety of usesOther Requirements - Proven working experience in digital and outbound marketing - Demonstrable experience creating, leading, and managing lead generation programs, SEO/SEM, marketing database, email, social media, and/or display advertising campaigns - Experience in measuring and optimizing landing pages and user funnels - Solid knowledge of website analytics tools such as Google Analytics - Experience in setting up and optimizing Google AdWords campaigns - Strong analytical skills and data-driven thinking - Up to date with the latest trends and best practices in online marketing and measurement - Affinity for technology is desirableAbout the clientA business to protect our customers' data. Period!We pursue our mission with the brands, each of which specializes in helping deliver data security to a variety of customers and applications. We design and develop our products at our headquarters in Vancouver, Washington. We are based in the United States, yet our business is global. We are proud to deliver our innovative and essential products and solutions to military branches in the US and NATO countries, as well as to critical infrastructure and government agencies and ministries at national and local levels. Large and small businesses around the world also rely on our solutions to protect and transport their data. Always Active Back Consent Leg.Interest Name

Keywords: Vitamin T - Aquent (USA), Vancouver , *Digital Marketing Manager, Executive , Vancouver, Washington