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Senior Content Marketer & Strategist

Company: Pinnacle Marketing Group
Location: Vancouver
Posted on: February 21, 2021

Job Description:

You are a rare combination of talent and experience-a writer, content strategist, and B2B marketer extraordinaire. You thrive in the world of B2B content and can create ebooks, infographics, white papers, campaign assets, and more. You are incredibly curious and love to connect with people and businesses about their ideas and challenges. You also love to create, iterate, and improve and are always motivated to figure out how to make a message more compelling and relatable. You expertly juggle competing priorities, gracefully resolve conflict, and genuinely enjoy working with all sorts of people. Your Responsibilities* Craft the B2B positioning, messaging, and story for cutting-edge clients in Tech and SaaS and sell-in your ideas with your kickass presentation skills. * Define and carry out strategies for developing, managing, and distributing compelling B2B content based on a thorough understanding of business. objectives, user needs, and industry best practices.* Distill complex, nuanced and often highly technical concepts into simple, succinct, and compelling messages.* Help our B2B clients navigate challenges and capitalize on opportunities through smart marketing, creative content, and new ways of storytelling. * Complete content audits, gap analyses, and reporting frameworks, ensuring content always stems from smart strategy. * Produce compelling, relevant content that meets the needs of both key stakeholders and our customers/prospects. * Collaborate with team members to determine the concepts and direction of demand gen campaigns and content.* Jump in where it's needed to help with social, our blog, and website.Your Attributes* You have exceptional communication skills, a propensity for critical thinking and a confident, open-minded, and flexible attitude. * You read something new today. In other words, you're committed to ongoing learning and self-improvement. * You can handle multiple projects with aggressive deadlines all at the same time-no sweat. * You bring a strong work ethic with a high degree of accuracy, creativity, and follow-through. * You can write and edit clean, creative messaging within a distinct brand voice, for diverse audiences in your sleep. * You're passionate about pushing work to the next level to deliver content and strategies that exceed expectations. * You have strong leadership skills and experience successfully leading clients and teams to reach their goals.Your Experience & Skills* BA/BS degree* 7+ total years of marketing experience, ideally in a tech-focused company or agency* 4+ years of B2B experience in a content strategy, content marketing, or related role* Established track record in creating successful marketing content from start to finish* Deep understanding of digital best practices and a passion for emerging trends* Excellent writing, editing, and proofreading skills with a keen eye for detailWho You'll Work WithYou'll work closely with your fellow Content Team members, but will frequently partner with Design, Client Service, Digital, and Demand Generation to deliver excellent work for the agency and its clients. Why PMG? We're on a mission to create compelling content and creative campaigns for Fortune 50 tech titans and breakthrough SaaS innovators. We've lived and breathed tech for more than 15 years. So we know that in this world-it's evolve or die. Which means that every day is packed with new challenges, things to learn, and boundaries to push in helping our clients gain and retain market share. We're building a dynamic team of exceptional humans who love what they do and the people they do it with. We don't take ourselves too seriously. But we do work hard to expand on our achievements and push ourselves to do better, think bigger, and grow every day. PMG Benefits* 401k and Match* Health and Life Insurance* Mobile Phone Reimbursement * 4 weeks PTO and 8 paid holidays* Volunteer Paid Time Off* Annual Bonus Opportunity* COLA (cost of living) Raises* Virtual Yoga Classes* Monthly Recognition Microbonuses

Keywords: Pinnacle Marketing Group, Vancouver , Senior Content Marketer & Strategist, Other , Vancouver, Washington

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