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College Hire- HP+ Digital Product Specialist

Company: HP, Inc.
Location: Vancouver
Posted on: June 9, 2021

Job Description:

This new position provides a unique opportunity to actively drive one of the most strategic initiatives within the company. As HP is reinventing the printer business with HP+, the digital product manager will own the end-to-end HP+ customer funnel from printer setup to the use of HP+ unique solutions and experiences. He/she will identify funnel drop-offs, define improvements, write Marketing Requirements Documents (MRDs) and drive trade-offs in order to deliver on the quarterly HP+ objectives.

Responsibilities:

Partner with design and engineering stakeholders to optimize and personalize the funnel to drive HP+ preference Dive into customer behavior and choice to identify opportunities to maximize conversion Define and track metrics (i.e. conversion, engagement, retention)

Maintain a robust backlog of test hypotheses and clearly validate opportunities/recommend actions that can have positive improvements in the conversion, customer sentiment and financials. Own A/B tests: objectively deliver testing insights and help create a culture of data-driven decision making. Communicate Results - Identify successes, failures, trends, and effectively communicate these findings to the organization. Lead cross-functional brainstorming with product team members Champion best practices and winning playbooks based on all changes that can affect conversion rates

Education and Experience Required:

College degree in Marketing/Business/ Technical Someone with 2+ years of marketing, design, or software experience, ideally in eCommerce, with a strong interest towards data and customer behavior analysis

Knowledge and Skills:

Obsessed by customer experience: You look at everythingthrough the eyes of your customer Must have a mentality of continuous improvement Analytical problem solver with a love for statistics Detail oriented, with a passion for UX and conversion optimization Excellent cross-functional

Keywords: HP, Inc., Vancouver , College Hire- HP+ Digital Product Specialist, Other , Vancouver, Washington

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