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Multichannel Marketing Coordinator

Company: HP Inc
Location: Vancouver
Posted on: June 12, 2021

Job Description:

About the role:

HP Inc. is seeking an Email Marketing Coordinator to project manage the development and deployment of email campaigns and app messages targeting HP Smart users. In this role, you will have the opportunity to work on a growing team that's responsible for engaging HP Smart users globally.

As an Email Marketing Coordinator, you will be responsible for the flawless and timely implementation of global communication campaigns. You will work closely with various partners to ensure we deliver an impactful message, to the appropriate audience, at the right time. You will also drive testing and be responsible for reporting the results of the campaigns to the stakeholders.

Responsibilities include:

Project manage the development of email campaigns and other communications start to end:

  • Partner with strategy, design, marketing, and product management to define campaigns to engage users and retain them through lifecycle
  • Work with design and copywriters for email layout and content that's personalized and relevant as well as brand compliant
  • Collaborate with data and development teams to define data requirements to support targeting, segmentation, and optimization
  • Work with legal and privacy to assure compliance with local laws
  • Manage localization
  • Coordinate with deployment and data teams to build and launch complex automated and ad hoc campaigns using Salesforce Marketing Cloud
  • Manage Quality Assurance
  • Monitor and report on critical metrics for all campaigns

Basic qualifications

  • Minimum of 3+ year's experience in digital marketing project management, and at least one year email related
  • A bachelor's degree or equivalent

Preferred qualifications

  • A proven track record at planning, organizing, prioritizing, and executing global email campaigns
  • Ability to thrive in a fast-paced, cross functional team environment
  • Extremely well organized, detailed oriented, self-starter, and team player attitude
  • Knowledge of email best practices e.g. deliverability best practices, CAN-SPAM, segmentation
  • Strong analytic skills with experience defining, measuring and experimenting with email marketing success metrics
  • Experience working with Agile methodology.

#LIPOST

About HP

You're out to reimagine and reinvent what's possible-in your career as well as the world around you.

So are we. We love taking on tough challenges, disrupting the status quo, and creating what's next. We're in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP's commitment to diversity, equity and inclusion - it's just who we are.

From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you're more innovative and that helps grow our bottom line. Come to HP and thrive!

Keywords: HP Inc, Vancouver , Multichannel Marketing Coordinator, Other , Vancouver, Washington

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