Multichannel Marketing Coordinator
Company: HP Inc
Posted on: June 12, 2021
About the role:
HP Inc. is seeking an Email Marketing Coordinator to project
manage the development and deployment of email campaigns and app
messages targeting HP Smart users. In this role, you will have the
opportunity to work on a growing team that's responsible for
engaging HP Smart users globally.
As an Email Marketing Coordinator, you will be responsible for
the flawless and timely implementation of global communication
campaigns. You will work closely with various partners to ensure we
deliver an impactful message, to the appropriate audience, at the
right time. You will also drive testing and be responsible for
reporting the results of the campaigns to the stakeholders.
Project manage the development of email campaigns and other
communications start to end:
- Partner with strategy, design, marketing, and product
management to define campaigns to engage users and retain them
- Work with design and copywriters for email layout and content
that's personalized and relevant as well as brand compliant
- Collaborate with data and development teams to define data
requirements to support targeting, segmentation, and
- Work with legal and privacy to assure compliance with local
- Manage localization
- Coordinate with deployment and data teams to build and launch
complex automated and ad hoc campaigns using Salesforce Marketing
- Manage Quality Assurance
- Monitor and report on critical metrics for all campaigns
- Minimum of 3+ year's experience in digital marketing project
management, and at least one year email related
- A bachelor's degree or equivalent
- A proven track record at planning, organizing, prioritizing,
and executing global email campaigns
- Ability to thrive in a fast-paced, cross functional team
- Extremely well organized, detailed oriented, self-starter, and
team player attitude
- Knowledge of email best practices e.g. deliverability best
practices, CAN-SPAM, segmentation
- Strong analytic skills with experience defining, measuring and
experimenting with email marketing success metrics
- Experience working with Agile methodology.
You're out to reimagine and reinvent what's possible-in your
career as well as the world around you.
So are we. We love taking on tough challenges, disrupting the
status quo, and creating what's next. We're in search of talented
people who are inspired by big challenges, driven to learn and
grow, and dedicated to making a meaningful difference.
HP is a technology company that operates in more than 170
countries around the world united in creating technology that makes
life better for everyone, everywhere.
Our history: HP's commitment to diversity, equity and inclusion
- it's just who we are.
From the boardroom to factory floor, we create a culture where
everyone is respected and where people can be themselves, while
being a part of something bigger than themselves. We celebrate the
notion that you can belong at HP and bring your authentic self to
work each and every day. When you do that, you're more innovative
and that helps grow our bottom line. Come to HP and thrive!
Keywords: HP Inc, Vancouver , Multichannel Marketing Coordinator, Other , Vancouver, Washington
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